How Brands Are Using Video to Increase Reach in a Competitive Environment

How Brands Are Using Video to Increase Reach in a Competitive Environment

The Video Marketing Guide for Bootstrapped Businesses

In today’s world, it seems like everyone is competing for attention. As a result, a lot of brands are using video to get their message out there and stay competitive in the market. Video is not just about advertising anymore- videos have become an essential part of how we communicate with one another online. There are many different types of videos that you can use on your website or social media marketing campaigns to increase reach, but which type should you choose? Epic Video Factory will explore some pros and cons of 3 different types: live streaming video, pre-recorded video content, and animated gifs!

– Live streaming video is a great way to connect with your audience and build trust. The visual of seeing someone speak right in front of you helps viewers feel like they are actually there, which can be very powerful for brands that sell experiences or travel destinations!

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– Prerecorded videos offer the benefit of being able to edit content before it goes live on social media platforms. In addition, creating prerecorded videos gives marketers more time to compile resources and find compelling stories about their brand/industry that they can use as part of their marketing strategy. As a result, many businesses have begun producing “how-to” type videos where an expert walks through different aspects relevant to what the company sells (i.e., how to use a product, how to create the best version of your company’s service/product).

– Animated gifs can be very effective in helping brands reach their audience! Gifs are short and easy for viewers to consume. They also add an element of fun and creativity that may draw more attention than other types of video content. The only downside is that it takes time and money to produce high quality animated gifs so you need a budget if this strategy is something you want to pursue!